Evan Schuman's StorefrontBacktalk

Profile of our readership

Evan Schuman

Editor/Publisher
eschuman@storefrontbacktalk.com
A journalist for more than 23 years, Evan Schuman’s background includes news reporting for radio networks (including CBS Radio News, National Public Radio, AP Radio and CNN Radio), consumer news organizations (including The New York Times, BusinessWeek, USA Today, Baltimore Sun, Philadelphia Inquirer and The Atlanta Journal-Constitution), wire services (Reuters, AP and UPI) and technology/business publishers. He served as an editorial manager for 11 years at CMP Media, where his posts included News Editor at InformationWeek, News Editor at TechWeb, Editor of The Internet Business Report and Editorial Director for the Custom Publishing division. In the online arena, Schuman has been actively involved in the launch of more than 40 corporate Web sites, holds two Patents Pending on streaming multimedia techniques and has tracked the Internet since 1988. He’s also a frequent guest lecturer on business issues at New York University’s masters degree program.

Before launching The Content Firm, Schuman served as VP/Editor in Chief of Triangle Publishing Services Co. Inc., a Massachusetts company that also creates business content. He has consulted with dozens of Fortune 1000 companies on marketing and public relations issues. For more information on Schuman, please visit his personal Web site at www.evanschuman.com. In the summer of 2006, launched his own retail technology blog called StorefrontBacktalk.

Frank Hayes

Senior Editor
fhayes@storefrontbacktalk.com
An award-winning technology and business journalist, Frank Hayes spent
12 years as a weekly columnist for Computerworld. Before that he was a reporter and editor for Computerworld, Informationweek and Byte, among others.

Fred Aun

Senior Editor
faun@storefrontbacktalk.com
An award-winning daily newspaper reporter (including 11 years with the nation’s 10th largest newspaper, The Star-Ledger), Fred Aun has recently focused on technology and business issues while serving as a Senior Editor with Ziff-Davis and Sm@rt Partner Magazine.

Alice Shimmin

Project Management/ Managing Editor
ashimmin@storefrontbacktalk.com
Alice Shimmin is our top project manager, overseeing the copydesk, art department, Web programmers, writers and editors for client projects. Shimmin has worked for many technology publications and Web sites, including Datamation, Application Development Trends, Network Computing, LAN Times and Open Computing

Christine Cianni

VP, Sales/Marketing
ccianni@storefrontbacktalk.com
Christine Cianni joined StorefrontBacktalk from the New York Post, where she served as a Senior Account Associate.

Todd L. Michaud

Franchisee Columnist
Todd.Michaud@FranchiseIT.org
Todd Michaud has spent the last 16 years trying to fight IT issues, with the last six years focused on franchisee IT issues—first running the retail technology department for Dunkin’ Brands (Dunkin’ Donuts and Baskin Robbins) and now running IT for Focus Brands (Cinnabon, Carvel, Schlotzsky’s and Moe’s Southwestern Grill)—and both sides need to step back and better understand the reality of the other. In his weekly column here at StorefrontBacktalk, he’s going to try and bridge that gap as we look at all of the IT hot buttons of today, from RFID, CRM and E-Commerce to mobile, payment, PCI, self-service, kiosks and supply chain.

Marvyn Tinitigan

VP/Technology
marvyn@storefrontbacktalk.com
Marvyn is StorefrontBacktalk’s resident technology/design expert. He is responsible for the web site’s programming maintenance as well as the beautiful look and feel that you see here at StorefrontBacktalk.com.

Walt Conway

PCI Columnist
wconway@403labs.com
A 403 Labs QSA, PCI Columnist Walt Conway has worked in payments and technology for more than 30 years, 10 of them with Visa.