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Black Friday Twitter Project

black-friday-twitter-project

Intrigued by Web phenom Twitter, StorefrontBacktalk in November 2008 set out to see how well Twitter could function as a near-realtime news alert system. We decided to test it using the Web traffic focus of Black Friday and Cyber Monday.

Partnering with more than half a dozen Web tracking services, including Gomez, Keynote, Pingdom, Sitemorse, Hitwise, Chase Paymentech and Brulant, StorefrontBacktalk’s Twitter alerts delivered the first reports of uptime hiccups from Walmart, Nordstrom, Sears, Barnes and Noble, Saks, Overstock, Amazon, Kohls, Target, Wegmans, Gap, Costco, Kmart, Bloomingdales, Staples, Jcrew, Victoria’s Secret, Williams-Sonoma and Home Depot, among many others.

The Twitter alerts didn’t go unnoticed, with front page coverage in USA Today as well stories in CNN, MSNBC, among others:

StorefrontBacktalk Black Friday Project Coverage
Click on the bulleted links below to read those stories.

StorefrontBacktalk.com will continue to use our Twitter feed to report on breaking news stories throughout the week, often hours—and sometimes more than a day—before we can finish reporting, editing and posting a full-blown story on it. Throughout the year, we’ll also be using the feed for various special retail tech and E-Commerce events around the globe. Hope to have you on board for some!


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Most Recent Comments

"Careless" Systems Integrators Now Directly Under PCI DSS

This exact issue has been bothering me for years, and I was JUST talking about it with someone only yesterday. This may well be my favorite article, mostly because I'm biased and have hated this particular problem forever. Read more...
Good article, but how does this have anything to do with the DSS? Read more...
Actually, the QIR program has a lot to do with the DSS (or PCI). Since merchants rely on their reseller or integrator to implement their PA-DSS validated application, these resellers and system integrators play a critical role in merchants achieving and maintaining PCI compliance. As far as I can tell, the QIR program is designed to help merchants stay compliant by making sure their payment applications are installed according to the PA-DSS Implementation Guide, for example ensuring default passwords are changed (and protected), that the data encryption keys are properly set and secured, that the merchant's data retention policy is set, that no sensitive cardholder data are stored, and often that a firewall is in place and properly configured. Read more...
Although this is a great move forward in pushing the issue of highly trained people, it is also a good marketing ploy for the council. It begs the question: How much do they stand to make? The problem for this is that for people (like myself) that are just starting out their own business venture, PCI has typically charged a premium for their training and certifications. This change will likely force those of us with less capital to spin into the abyss. I have more than 15 years in the security and compliance fields with heavy hitter certs like CISSP, CRISC, and Sec+. There should not be a guide but a free test or a pre-requisite of either the PCI cert OR other heavy hitter certs. I just don't want the good guys in small places to get flushed out. Read more...

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