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Although contactless payment has tremendous potential to advance payments and set the stage for mobile commerce, it’s suffering from benign neglect from both retailers and the card brands—and banks, too. That according to a new contactless payment report from analyst firm Javelin Strategy & Research. The key argument of the report is that none of the three groups of companies involved—the card brands, the issuing banks and key retailers—is spending the dollars to create true incentives to make contactless payment work, said lead report author Bruce Cundiff, who is Javelin’s director of payments research. “There is no effective value proposition for merchants and for wireless carriers,” Cundiff said. Read more. |