Digital Signage That Users Can Control With Their Smartphones
Written by Evan SchumanJune 7th, 2009
On a skyscraper in the middle of New York City's Times Square flashes a digital ad, screaming for attention in a sea of other digital ads. But what if consumers could interact with that ad, literally taking it over to show thousands of ad gawkers—even if only for a few seconds—exactly what they want to show?
An alliance between CBS Outdoor and Clustra is testing out such an approach using iPhones as the control devices. Will it deliver more eyeballs and ultimately better sales of whatever is being marketed? And could the same approach also work in a mall or department small, where the crowds are presumably much smaller?
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I have strong reservations about the 'individual' certification and posting of that information for merchants. Can you imagine the potential employee poaching that might occur? The implications when competitors can look up how many are certified with each of their competitors? 
-Christine
