How Far Should Check-In Mobile Apps Go?
Written by Evan SchumanSeptember 2nd, 2010
At Sports Authority stores, consumers looking to win points by checking in at the store can go one better and earn more points by performing specific actions, such as trying out a particular golf club. It's one of the farthest reaching mobile trials thus far, but can it go much further?
What if the actions were associated with the customer and the product so that the retailer could offer a lot more points if the customer purchased the incentivized product within XX days? The POS could note the customer ID and know to watch for specific products. When a match happened, the points would be automatically issued.
This Story Is Only Available For Premium Subscribers. Click Or Login In Below To Read The Rest Of This Story.
Already a Subscriber? Login Here
Leave a Reply
Readers, specifically those who want to comment on a story:
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Is there really an improvement between a mag swipe and contactless tap if multi-factor authentication is required?
-Ed
