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HP Touts Prototype Mobile Color-Matching

Written by Evan Schuman
July 11th, 2007

Hewlett-Packard on Wednesday announced that it has created a mobile application that uses imaging algorithms, wireless broadband and the phone's digital camera to allow on-the-fly color matching.

HP is pushing the technology as a way for retailers to help boost sales by, for example, helping sell makeup that matches specific skin shades.

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Posted in CRM, Mobile/Wireless/Contactless, Premium Content
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