Wal-Mart Launches Its Next-Generation Digital Ad Displays
Written by Evan SchumanSeptember 3rd, 2008
Wal-Mart on Wednesday (Sept. 3) launched what it dubbed the Walmart Smart Network—a series of next-generation digital-ad systems—to 2,700 stores. The funky aspect of this rollout is that all 27,000 screens will be centrally controlled via an Internet Protocol Television connection.
In theory, this will allow content to be adjusted based on a virtually endless list of criteria and could be tweaked on a per-store, per-screen and time-of-day basis, said officials with Wal-Mart, who seem to be unsure when they’re Wal-Mart and when they’re Walmart. (Both were used.) “Every screen and every message has a purpose and we will be analyzing point of sale data on an ongoing basis,” said Stephen Quinn, chief marketing officer, Walmart Stores, U.S..
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I have strong reservations about the 'individual' certification and posting of that information for merchants. Can you imagine the potential employee poaching that might occur? The implications when competitors can look up how many are certified with each of their competitors? 
-Christine
