A Kiosk That Toys With Long-Term CRM Rewards
Written by Evan SchumanApril 16th, 2008
A DVD rental kiosk outfit has rolled out a kiosk that keeps track of orders and awards free videos for frequent shoppers. The idea of a kiosk that has a long-term memory and an active CRM component is a wonderful next step (OK, a baby step) for intelligent kiosks.
The new units from DVDPlay use E-mail addresses in lieu of a loyalty card. “By entering an E-mail address during the rental process, the stand-alone DVD rental machine’s patent-pending software recognizes the number of customer rental transactions and, after every tenth rental, generates a promotional code for a free movie that is automatically sent to the customer’s E-mail account,” said a statement issued by the company.
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Is there really an improvement between a mag swipe and contactless tap if multi-factor authentication is required?
-Ed
