A New Channel Emerging Between The Search Engine And The E-Commerce Site
Written by Evan SchumanJune 18th, 2009
For years, the E-Commerce transaction had two distinct parts: the search part, where the consumer would find their way to the retailer, and the retailer's site, where all of the heavy-lifting happened. Now is there now emerging a channel in between those two, a rapidly evolving area that began with search engines trying to provide more information before they did the retail handoff.
There have been a few unsuccessful efforts at allowing the search engine to complete the transaction, eliminating a visit to the retail site at all. Those efforts will be tried again and Google and others will likely succeed eventually, a few years down the road. But in the meantime, search engines are trying to evolve way beyond portals. To do that, they must provide a lot more information so that consumers can make more choices before they leave to make their purchases.
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
I have strong reservations about the 'individual' certification and posting of that information for merchants. Can you imagine the potential employee poaching that might occur? The implications when competitors can look up how many are certified with each of their competitors? 
-Christine
