A New Channel Emerging Between The Search Engine And The E-Commerce Site
Written by Evan SchumanJune 18th, 2009
For years, the E-Commerce transaction had two distinct parts: the search part, where the consumer would find their way to the retailer, and the retailer's site, where all of the heavy-lifting happened. Now is there now emerging a channel in between those two, a rapidly evolving area that began with search engines trying to provide more information before they did the retail handoff.
There have been a few unsuccessful efforts at allowing the search engine to complete the transaction, eliminating a visit to the retail site at all. Those efforts will be tried again and Google and others will likely succeed eventually, a few years down the road. But in the meantime, search engines are trying to evolve way beyond portals. To do that, they must provide a lot more information so that consumers can make more choices before they leave to make their purchases.
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Is there really an improvement between a mag swipe and contactless tap if multi-factor authentication is required?
-Ed
