Amazon and e-Bay Flunk UK Retail Site Test
Written by Fred J. AunJuly 15th, 2009
The UK Web sites for Amazon and eBay were among the worst performing retail sites of 50 tested in June by site review specialist Sitemorse. In fact, with Amazon coming in at 46th place and eBay at 47th, the sites couldn't do much worse.
Sitemorse tested the first 125 pages of the retailers' sites and ranked them using several criteria including function, accessibility, code quality, performance and metadata. The top score attainable by a site was a 10. The top-scoring site was that operated by UK furniture maker/retailer DFS, which scored 9.54. Alas, the much deeper-pocketed Amazon scored 1.86 and the similarly well-heeled eBay only managed a 1.56. Sitemorse Founder Lawrence Shaw said the low scores related to failure of some rudimentary site functions and features, such as page descriptions, problems Sitemorse repeatedly finds when testing both sites.
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