Amazon’s Site Outage Raises Scale Questions
Written by Evan SchumanAugust 23rd, 2006
When Amazon.com crashed for almost two hours on Monday, it might have meant little were it not for the fact that a major industry report had foreshadowed it just three days earlier. Do related problems with Wal-Mart and Google show a trend? Late last week, Internet traffic monitoring firm Keynote Systems issued a report that said many of the largest E-Commerce players will face major load-handling challenges for the holidays if they don't make major changes quickly.
To help out, Amazon generously knocked out its own servers for almost two hours on Monday. OK, OK. Amazon probably didn't crash just to help Keynote make a point. But it's timing was impeccable nonetheless.
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I have strong reservations about the 'individual' certification and posting of that information for merchants. Can you imagine the potential employee poaching that might occur? The implications when competitors can look up how many are certified with each of their competitors?
-Christine
