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Best Buy Talks Up Huge Buy-Online-Pick-Up-In-Store Figures

Written by Evan Schuman
September 23rd, 2010
Best Buy CEO Brian Dunn, fresh from licking his wounds after retreating from comments that the iPad is seriously eating laptop lunches, told financial analysts last Tuesday (Sept. 14) that a stunning 40 percent of all products purchased online are picked up in-store. Buy online pickup in store is absolutely popular. But for a major site like Best Buy's to have two out of every five customers willing to drive to the store is startling.

It could suggest that the site is proving less effective at bringing in new business and is instead being used as a convenience point for existing customers.

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Posted in E-Commerce, In-Store, Premium Content
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