Best Buy’s API Strategy Goes Way Beyond Social, Mobile
Written by Evan SchumanNovember 6th, 2008
Forced to try and boost revenue in a tight economy, Best Buy is pushing an aggressive plan—based partly on open APIs—to sell to customers wherever on the Web they're hanging out, rather than trying to get them to virtually travel to the retailer's online storefront.
At a glance, Best Buy's efforts sound similar to the social networking site widget efforts pushed recently by rival national pizza chains Pizza Hut and Papa John's. But Best Buy's plans are far more adventurous; the retailer envisions pushing its content out to mobile, blogs and video sites in addition to social networking sites. But the company also plans to create wiki-like rich content by leveraging what one Best Buy exec dubbed "150,000 tech-savvy employees, some 65 percent of whom are 16 to 25" years old.
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