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Burger King, Victoria’s Secret, Unilever, ShopRite Go Mobile Coupon

Written by Evan Schuman
June 4th, 2009
Four more major players threw their keypads into the mobile payment ring this week, but Burger King, Victoria's Secret, Unilever and ShopRite are all mobilizing in very different ways. Burger King's approach is through a dedicated app for the iPhone, allowing for customers to locate Burger Kings and make pre-orders through their phone, as well as receive discounts based on purchase histories.

Victoria's Secret's new mobile experiment is more of an adjunct to its catalogue (paper and online), with the mobile app needing a catalogue number before an item can be purchased and tracked.

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Posted in CRM, E-Commerce, In-Store, IT Strategy/Industry, Mobile/Wireless/Contactless, Payment Systems, Premium Content, RFID
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