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Can E-Commerce Truly Work? The Faith/Force Reality

Written by Evan Schuman
September 3rd, 2008
Over the last month, I've been struck by an unusually large number of reader E-mails that fundamentally question whether E-Commerce will ever truly work: Whether it will consistently make money, be profitable and be, well, worth all of the effort.

Will E-Commerce Work? You no longer have a choice. You're thinking like this is an optional matter, such as whether you open a new store in Detroit or add a line of gloves. To be blunt, it's not. E-Commerce is now mandatory, as dictated by the Three F Reality: Faith, Force, and Fiasco.

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Posted in E-Commerce, IT Strategy/Industry, Premium Content
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