Chatting For Profits
Written by Evan SchumanFebruary 15th, 2008
One of the most impressive improvements in E-Commerce in recent years involves chat. Whether it's passive chat's ability to communicate exactly where the shopper is and where they have been or active chat's sense of when a customer is about to abandon a cart or is otherwise is need of help, the recent improvements have been powerful.
But it's been difficult to quantify the ROI of such chat functions, mostly because it's impossible to know reliably what the customer would have likely done had a chat session not happened. Forrester Research this week this to quantify the slippery ROI arguments for interactive chat and made an eloquent case for chat investment.
This Story Is Only Available For Premium Subscribers. Click Or Login In Below To Read The Rest Of This Story.
Already a Subscriber? Login Here
Leave a Reply
Readers, specifically those who want to comment on a story:
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Is there really an improvement between a mag swipe and contactless tap if multi-factor authentication is required?
-Ed
