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Circuit City Identical Online/Offline Pricing Plan Might Actually Work

Written by Evan Schuman
October 15th, 2008
Circuit City pledged on Wednesday (Oct. 15) that it would have the same price for all products, regardless of whether they were being offered online or in-store. Historically, retailers have often had lower pricing online because the online costs are lower and, to a lesser extent, it would compensate slightly for shipping costs.

The issue is real, in that many consumers do object to the pricing differences as they see it being a scam. The Circuit City "one price promise" move could ultimately prove to be quite a clever piece of marketing. First, it will be trumpeted as a consumer advantage, even if it means that the price equality will be achieved by sometimes (all the time?) online pricing being raised to match the in-store price.

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Posted in E-Commerce, In-Store, Payment Systems, Premium Content
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