Customer Review Fears Come True. Belkin Worker Pays for Phony Product Praise
Written by Evan Schuman and Fred J. AunJanuary 22nd, 2009
It took a long time for some retailers, such as Costco, to buy into the value of allowing customer reviews of products. Some feared alienating suppliers if customers offered overly candid comments, while others worried more about opening a Pandora's Box that could not be policed, a place where the authenticity of both positive and negative reviews could never be truly known.
A rather blatant incident that was widely reported last week (Jan. 16) involving Amazon and electronics manufacturer Belkin has sharply reinforced those fears among e-tailers. Even worse, it has the potential to shatter the confidence of online shoppers.
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Is there really an improvement between a mag swipe and contactless tap if multi-factor authentication is required?
-Ed
