Did The Affluent Turn Their Back On E-Commerce This Season?
Written by Evan SchumanJanuary 1st, 2009
Some of the latest stats pouring in from the 2008 holiday shopping season are raising some interesting trends, including a sharp (not-before-seen) increase in traffic right after December 25 along with a much deeper drop in site visits from those consumers earning more than $150,000/year.
Both trends come from the Hitwise post-holiday report, and both could support radically different conclusions. For example, consider the drop in affluent consumer site visits.
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One Comment | Read Did The Affluent Turn Their Back On E-Commerce This Season?
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-Ed
January 2nd, 2009 at 10:36 am
Interesting analysis. This past season’s data is just starting to emerge – and there is a lot to learn. I find it hard to believe there is such a big disconnect between those with household incomes of more than $150,000 and those in the group below.
I just blogged about another angle and that is the need for eCommerce retailers to more aggressively merchandise their web pages.
The hardest and most expensive part is getting web visitors to come to your site. Once they are there, the opportunity to test different merchandising (ie. web page design) options; different checkout procedures; different offers; etc is there just like it is in stores, where retailers routinely test different merchandising options as well as signage to determine how to move more merchandise.
Raquel Hirsch