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Does “What You See” Really Influence “What You Get”?

Written by Evan Schuman
January 28th, 2009
In a NY Times piece about the tons of people who viewed President Obama's inaugural events, it rattled off some of the major U.S. broadcast networks in a chart: NBC, ABC, CBS, CNN, Fox, MSNBC and Wal-Mart.

Wal-Mart? Yep, the number of Americans who watched the events on Wal-Mart TV was almost half as many who saw it on MSNBC and almost a third of those who watched Fox. Those numbers nicely illustrated the massive reach that in-store retailers are finding with video, especially POS-situated videos for captive consumer audiences. And online is even stronger.

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Posted in E-Commerce, In-Store, Premium Content
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