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E-Commerce sites still tend to see web site outages in black-and-white (it’s either up or it’s not) terms. Unfortunately for those retailers, their customers see it very differently. On the day after Thanksgiving, Macys.com’s site gave site visitors a flood of error messages, responded to page requests that were six times as slow as it normally gave and it did from about 4 AM until about 2:15 PM. But the site didn’t literally shut down for more than an hour of that time. From the perspective of Macy’s owner—Federated Department Stores Inc., which also owns Bloomingdales—the only problem was the one hour the site was fully down. On Tuesday, the site crashed again and services that monitor Web traffic again saw that crash preceded by errors and dramatically slower response times. Macys is only the latest example of a frightening trend among E-Commerce players, including some of the industry’s largest retailers. To read the full column, please click here.
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