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E-Commerce Sales Dropped 3 Percent For Holiday Season ’08, Worse Than Expected

Written by Evan Schuman
December 31st, 2008
E-Commerce holiday purchases this year dropped 3 percent from the corresponding period last year, hitting $25.5 billion, according to ComScore. ComScore defined the holiday season as running from November 1 to December 23.

When ComScore expanded that timeframe to look at almost the full fourth quarter—which it defines as running from October 1 to December 28—the numbers actually got slightly worse, with identical year-to-year quarter comparisons with 2007 showing a 4 percent drop, to $36.8 billion. The top-ranked sites saw some significant increases, and decreases, in their unique visitor numbers. For the full list, please

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