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eBay Mobile: Moving Beyond Barcode, Into VIN, OCR and Gift Cards

Written by Evan Schuman
July 8th, 2010
When eBay purchased mobile barcode scanning application RedLaser last month, it was the start of a mobile strategy that has the auction giant moving well beyond traditional barcodes. Plans include support for 2D and 3D barcodes, QR codes, Code 128, gift card codes and, interestingly enough, car VINs (Vehicle Identification Numbers).

"Our plan is to integrate the barcode scanning capability into all of our applications and to evolve (to support) every kind of code, all of the various forms and shapes of barcodes," said eBay Mobile VP Steve Yankovich.

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Posted in CRM, E-Commerce, In-Store, IT Strategy/Industry, Mobile/Wireless/Contactless, Premium Content, Software
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One Comment | Read eBay Mobile: Moving Beyond Barcode, Into VIN, OCR and Gift Cards

  1. markg Says:
    July 9th, 2010 at 12:11 pm

    Hmmm…great strategy eBay et al but if I were a brand or higher end retailer/merchandiser, this is not going to sit well with me overtime—I’m going to ask for/adopt non-exact bar code matches and minor product differentiation to insure this doesnt work that well—the same way select Foot Locker Nike shoes are unique relative to the Nike shoes available elsewhere.

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