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Euro E-Commerce Hit $133 Billion, 25 Percent Yearly Growth Projected

Written by Evan Schuman
August 8th, 2007

E-tailers looking to expand their footprint in Europe are finding a vibrant growing marketing--$133 billion in sales last year, with annual 25 percent growth for each of the next five years, according to a new report from eMarketer.

But those merchants will also find a Europe that is changing, with vastly different country personalities and preferences. Europe may be moving to one consolidated currency, but its residents still use those Euros quite differently. The money may be Euros, but Germans still purchase differently than the French, Italians and the British.

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