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ExxonMobil Web Map App Begs The Question: Why Not Mobile?

Written by Evan Schuman and Fred J. Aun
May 7th, 2009
ExxonMobil on Monday (May 4) proudly rolled out new Web mapping capabilities, which will feature improved turn-by-turn directions to stations with specific services including convenience stores, service bays, diesel fuel, ATMs and car washes. But the irony is that of all retail applications, none more than gas stations could benefit from a little PDA magic.

Is Mobil afraid of Mobile? Is not offering an on-the-road version of a find-me-a-gas-station-quick application an example of E-Commerce fuelishness?

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Posted in E-Commerce, Mobile/Wireless/Contactless, Premium Content
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