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For PR and Marketing Eyes Only: Pitching To The Retail Media

Written by Evan Schuman
December 12th, 2007

For all marketing and public relations professional throughout our audience looking to try and communicate to a retail audience, StorefrontBacktalk joined the Tech PR War Stories audiocast this week to discuss that very topic with David Strom and Paul Gillin. To listen to the discussion (it’s wrapped in just less than 10 minutes), please click here.


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Most Recent Comments

"Careless" Systems Integrators Now Directly Under PCI DSS

This exact issue has been bothering me for years, and I was JUST talking about it with someone only yesterday. This may well be my favorite article, mostly because I'm biased and have hated this particular problem forever. Read more...
Good article, but how does this have anything to do with the DSS? Read more...
Actually, the QIR program has a lot to do with the DSS (or PCI). Since merchants rely on their reseller or integrator to implement their PA-DSS validated application, these resellers and system integrators play a critical role in merchants achieving and maintaining PCI compliance. As far as I can tell, the QIR program is designed to help merchants stay compliant by making sure their payment applications are installed according to the PA-DSS Implementation Guide, for example ensuring default passwords are changed (and protected), that the data encryption keys are properly set and secured, that the merchant's data retention policy is set, that no sensitive cardholder data are stored, and often that a firewall is in place and properly configured. Read more...
Although this is a great move forward in pushing the issue of highly trained people, it is also a good marketing ploy for the council. It begs the question: How much do they stand to make? The problem for this is that for people (like myself) that are just starting out their own business venture, PCI has typically charged a premium for their training and certifications. This change will likely force those of us with less capital to spin into the abyss. I have more than 15 years in the security and compliance fields with heavy hitter certs like CISSP, CRISC, and Sec+. There should not be a guide but a free test or a pre-requisite of either the PCI cert OR other heavy hitter certs. I just don't want the good guys in small places to get flushed out. Read more...

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