For Tesco, It’s Not So Soft In The Cloud After All
Written by Frank HayesDecember 15th, 2010
Think cloud computing will solve the problems of overloaded E-Commerce sites? Not necessarily. The Web site of U.K. grocery giant Tesco on December 5 ground to a halt after a surge of customers tried to take advantage of a loyalty-card promotion. But that surge wasn't unanticipated; just days before, Tesco had said that cloud services provider Akamai would be offloading 90 percent of the load—to make sure nothing would go wrong. That didn't exactly work: When the Web site crashed, customers turned to the call center and clogged it, too.
The ability to quickly scale up processing power is one of the chief attractions of cloud computing, and there's no doubt it works in at least some cases. For example, Amazon's ability to ramp up capacity via the cloud doesn't just keep the E-tailer rock solid during the holiday peak; it also probably keeps it going in the face of denial-of-service attacks. Still, getting everything in the cloud working correctly to handle a sudden surge isn't as easy as cloud boosters make it sound—and Tesco is Exhibit A.
This Story Is Only Available For Premium Subscribers. Click Or Login In Below To Read The Rest Of This Story.
Already a Subscriber? Login Here
Leave a Reply
Readers, specifically those who want to comment on a story:
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk.com? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
I have strong reservations about the 'individual' certification and posting of that information for merchants. Can you imagine the potential employee poaching that might occur? The implications when competitors can look up how many are certified with each of their competitors? 
-Christine
