Forrester: E-Commerce Dollars Growing But Cannibalization A Big Factor
Written by Evan SchumanApril 9th, 2008
E-Commerce is growing sharply—much more rapidly than in-store sales. It grew some 21 percent, to $175 billion last year, crediting E-Commerce with six percent of all retail sales, according to new figures from Forrester Research. It was part of their annual State of Retailing Online Report that they do with NRF's Shop.org.
That E-Commerce figure will hit $204 billion this year (when it's percent of total retail will climb to seven percent) and will continue to have major gains for the next several years, hitting $335 billion in annual sales by 2012, Forrester said. But one of the report's authors, Forrester Research Director Carrie Johnson, said that this isn't necessarily cause for retail celebration, as she projected that many of those increased sales are little more than online cannibalizing in-store sales.
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