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Google’s New Cookie Program More Crumble Than Cookie

Written by Evan Schuman
July 19th, 2007

Google this week launched a new cookie program, aimed at appeasing privacy advocates. The search giant changed the cookies' expiration date from 2038 to two years after the consumer's last visit to Google.
At first glance, it sounded like an accommodating change. In reality, it's far from clear whether it truly gives privacy groups anything. First, giving up the 2038 date was easy, given that it's highly likely the Google cookie of today (or of a few years ago) will be entirely irrelevant to the Web user of 2038.

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