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Guess Google Wallet: Great GUI, Hardly Any Customers

Written by Evan Schuman
January 11th, 2012
Mobile wallets face a time-honored Catch-22: because very few stores support the technology, consumers have very little reason to bother getting it. Exactly how barren is this dial-tone desert for Google Wallet, currently the only actively being trialed game in mobile town?

We have our early clues from the CIO of the $2.5-billion 481-store Guess chain, one of the first test sites for Google Wallet in "a couple of stores" in California since May. In total, how many customers have tried Google Wallet? Says CIO Michael Relich: "Five or six." Not 500 or 600 customers, mind you. Five or six.

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Posted in CRM, E-Commerce, In-Store, IT Strategy/Industry, Mobile/Wireless/Contactless, Payment Systems, Premium Content
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