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How A Drive-Thru Could Turn Showrooming Into Roadkill

Written by Todd L. Michaud
February 15th, 2012
The whole concept of showrooming bothers Retail Columnist Todd Michaud. He keeps thinking about how retailers need to turn their retail locations into a strategic asset, rather than a burden. There is no reason retail organizations cannot duplicate (or even improve upon) the online purchase experience of their E-tailer counterparts.

If traditional retailers really want to win the war against their online counterparts, they need to shift the battlefield from price to convenience. And nothing says "convenience" like "drive-thru," right?

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Posted in E-Commerce, In-Store, IT Strategy/Industry, Mobile/Wireless/Contactless, Premium Content
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2 Comments | Read How A Drive-Thru Could Turn Showrooming Into Roadkill

  1. ed Says:
    February 16th, 2012 at 6:11 pm

    Probably the most effective way to stop showrooming is for the retailer to build their own app for customers to use.

  2. Shirley Says:
    February 17th, 2012 at 3:17 pm

    Not only would it help those of us with little ones – and one of us (the kids or adults) having a meltdown ;) … it could also help those with disabilities from having to get out of the vehicle as well.

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