Is Blockbuster’s Kiosk Move Too Late?
Written by Evan SchumanApril 23rd, 2009
The neighborhood physical video rental business is in a very difficult position these days. Blockbuster is trying to survive with a kiosk strategy, courtesy of an NCR acquisition of a large operator of video rental kiosks.
But is this too little, ludicrously too late? A nice discussion happened Wednesday (April 23) at RetailWire about the Blockbuster strategy. My favorite comment comes from author Ryan Mathews from Black Monk Consulting: ” Blockbuster stumbled because the notion of physical access became less important in the video rental business. Does creating another physical solution change all that? I don’t think so.” The discussion is worth a read.
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