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Is Fee Increase The Dying Gasp for Google Checkout?

Written by Fred J. Aun
April 8th, 2009
In adopting a new pricing structure for its alternative online payment program, Google might be courting big-money retailers (at the expense of the little guys) in what one analyst called a seemingly futile "Hail Mary pass" that will do little to gain marketshare.

Google has told the world that, as of May 5, it will institute a tiered fee structure for Google Checkout, one that makes the currently cheaper program essentially on par with rival PayPal in terms of fees. The move comes about five months after Google stopped giving Checkout free to retailers that bought ads on Google.

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