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Is The Cellphone The Missing Link Between In-Store and Web Promotions?

Written by Evan Schuman
June 15th, 2006

In theory, a smartphone can bring into the store the depth of data possible on the web, merged with enough site- and user-specific data to make even the stodgiest CRM system blush. But can it work in the real world? NeoMedia is arguing that it can.

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Posted in CRM, E-Commerce, IT Strategy/Industry, Payment Systems, Premium Content, Software
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