J.C. Penney IT Focused Now On In-Store
Written by Evan SchumanApril 23rd, 2009
J.C. Penney is the latest retailer to conclude that the deadly economy means that in-store must, for the moment, get unconditional IT priority. J.C. Penney CEO Myron Ullman was explicit about a change in tech priorities as he prepared for his shareholders meeting this week.
” I’m saying IT isn’t the back door. It’s the front door,” Ullman said in an interview with the Dallas Morning News. The story continued: ” Penney has decided dot-com isn’t the hub anymore. It has put information technology at the same level with store operations, merchandising and marketing when planning the company’s future.”
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Is there really an improvement between a mag swipe and contactless tap if multi-factor authentication is required?
-Ed
