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Two recent developments—one involving a New York federal judge and the other involving a group of U.S. senators—are signaling serious difficulties for E-Commerce efforts over the next two years. The assumption of some anonymity on E-Commerce sites can be critical. Let’s look at a scenario for Amazon.com. One of its most critical value-adds is customer comments—both good and bad—about its products. What if a consumer—employed in the consumer appliance world—purchased a toaster that was absolutely horrible? Read more. |