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Lands’ End Tries Interactive Swimsuit Shopping. Will It Take A Dive?

Written by Evan Schuman
May 12th, 2009
Lands' End on Tuesday (May 12) introduced its latest attempt to make swimsuit shopping less painful or, at the very least, more interactive. From a design and special effects standpoint, the site uses a tropical island getaway as a backdrop for images of a few models wearing a very small number of swimsuits.

Although it boasts the ability to mix and match, it literally just moves small thumbnails of the outfits near other. If it generated images of the models wearing those impromptu combinations, that could have been much more meaningful.

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One Comment | Read Lands’ End Tries Interactive Swimsuit Shopping. Will It Take A Dive?

  1. JP Says:
    June 5th, 2009 at 7:16 pm

    I checked it out and agree with you. NOT real is still NOT real. This tool looks to me like a software modification of their old interactive sizing tool for different body shapes.

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