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M-Commerce Report Contradicted By Its Own Numbers

Written by Frank Hayes
January 18th, 2012
Want to drive customers to all your retail channels? Give them a more satisfying Mobile-Commerce site—at least that's what one analyst says. In a study released on January 12, ForeSee argued that only Apple and Amazon have M-Commerce sites that really stand out for customer satisfaction. Customers said the Web sites of other big chain are better than their mobile sites, which hurts the chains' ability to get customers to return through any channel.

It's a fine theory. Trouble is, it doesn't actually seem to work for most of the 16 retailers that ForeSee looked at, ranging from Best Buy and eBay to Avon and Target.

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Posted in E-Commerce, IT Strategy/Industry, Mobile/Wireless/Contactless, Premium Content
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