Macy’s E-Sales Keep Climbing, In-Store Numbers Keep Plummeting
Written by Evan SchumanJune 7th, 2009
Is Macy's E-Commerce investment starting to pay off? With major chains repeatedly hitting disappointing in-store sales month after month, it would be easy to dismiss Macy's online-doing-better-than-in-store numbers as temporary aberrations due more to the depressed in-store sales than anything else.
But new numbers just for May—showing Macy's online hitting 12.2 percent sales increases, compared with a 9.1 percent drop for in-store, which is a massive 21.3 percent spread for that month's $1.74 billion in revenue—make it hard to view those figures as anything other than powerful E-Commerce performance.
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One Comment | Read Macy’s E-Sales Keep Climbing, In-Store Numbers Keep Plummeting
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
-Ed
June 11th, 2009 at 7:51 am
The report on Macy’s eCommerce sales growth is interesting but it seems like the analysis is dubious hype since there are no dollars shown. Why hype? 1. I noticed elsewhere that Macy’s was sweetening their on-line offers with free shipping which of course eats into their margins so this may be far less profitable than implied. 2. If eSales were in truth very small dollars compared to in-store sales than even a 50% eSale increase might just be a trivial change. The analysis should focus on what is the difference in their bottom line because of eSales. A really good analysis would show the difference in the bottom line for several successive time periods.