http://storefrontbacktalk.com/e-commerce/macys-e-sales-keep-climbing-in-store-numbers-keep-plummeting/ Techniques, Tools and Tirades about Retail Technology and E-Commerce Wed, 08 Feb 2012 16:02:40 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://storefrontbacktalk.com/e-commerce/macys-e-sales-keep-climbing-in-store-numbers-keep-plummeting/comment-page-1/#comment-61778 H.Peterson Thu, 11 Jun 2009 11:51:14 +0000 http://www.storefrontbacktalk.com/?p=3127#comment-61778 The report on Macy's eCommerce sales growth is interesting but it seems like the analysis is dubious hype since there are no dollars shown. Why hype? 1. I noticed elsewhere that Macy's was sweetening their on-line offers with free shipping which of course eats into their margins so this may be far less profitable than implied. 2. If eSales were in truth very small dollars compared to in-store sales than even a 50% eSale increase might just be a trivial change. The analysis should focus on what is the difference in their bottom line because of eSales. A really good analysis would show the difference in the bottom line for several successive time periods. The report on Macy’s eCommerce sales growth is interesting but it seems like the analysis is dubious hype since there are no dollars shown. Why hype? 1. I noticed elsewhere that Macy’s was sweetening their on-line offers with free shipping which of course eats into their margins so this may be far less profitable than implied. 2. If eSales were in truth very small dollars compared to in-store sales than even a 50% eSale increase might just be a trivial change. The analysis should focus on what is the difference in their bottom line because of eSales. A really good analysis would show the difference in the bottom line for several successive time periods.

]]>