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Making Search Sticky

Written by Evan Schuman
February 15th, 2006

In what Yahoo is carefully characterizing as mere research, the portal is asking some of its users whether they would be willing to perform all—or at least most—of their searches on Yahoo in exchange for discounted music downloads, frequent flier miles, video rental discounts and even charity donations. One of the Web's first search engines, Yahoo has taken a distant number two position behind Google in search market share, while MSN is a distant third.

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Posted in E-Commerce, Premium Content, Software
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