Comments on: McDonald’s Mobile Trial Raises Question: Who Owns The Data? http://storefrontbacktalk.com/e-commerce/mcdonalds-mobile-trial-raises-question-who-owns-the-data/ Techniques, Tools and Tirades about Retail Technology and E-Commerce Wed, 08 Feb 2012 16:02:40 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Aiding the Competitive Enemy http://storefrontbacktalk.com/e-commerce/mcdonalds-mobile-trial-raises-question-who-owns-the-data/comment-page-1/#comment-28286 Aiding the Competitive Enemy Mon, 14 Apr 2008 18:57:14 +0000 http://www.storefrontbacktalk.com/e-commerce/mcdonalds-mobile-trial-raises-question-who-owns-the-data/#comment-28286 Why on earth would McDonald's allow their customer data to be owned by a vendor??? That vendor then, at their discretion, can sell, abuse, re-use for illicit purposes that MacDonald's customer. Don't think for a second that the customer won't belive it wasn't McDonalds that violated them- not the vendor. Bad move McDonalds. Why on earth would McDonald’s allow their customer data to be owned by a vendor???

That vendor then, at their discretion, can sell, abuse, re-use for illicit purposes that MacDonald’s customer. Don’t think for a second that the customer won’t belive it wasn’t McDonalds that violated them- not the vendor. Bad move McDonalds.

]]> By: Great Internet Branding http://storefrontbacktalk.com/e-commerce/mcdonalds-mobile-trial-raises-question-who-owns-the-data/comment-page-1/#comment-28157 Great Internet Branding Thu, 10 Apr 2008 23:06:13 +0000 http://www.storefrontbacktalk.com/e-commerce/mcdonalds-mobile-trial-raises-question-who-owns-the-data/#comment-28157 This is a great article that addresses some key concerns with mobile marketing...I do think however McDonalds is wise to continue down this path in order to build some mobile and internet marketing for the company.. This is a great article that addresses some key concerns with mobile marketing…I do think however McDonalds is wise to continue down this path in order to build some mobile and internet marketing for the company..

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