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Mobile Apps Now Ringing The Retail Aisles

Written by Fred J. Aun
October 1st, 2009
The last 10 days have seen an unusually large number of mobile retail efforts from major retailers and manufacturers, with new ventures from Starbucks, J.C. Penney, Wet Seal, Tommy Hilfiger, 1-800-Flowers, Ghirardelli, the Home Shopping Network and Moosejaw, among others.

Some of these efforts are being artificially fueled by applications launched specifically for Apple's iPhone, while other retailers are getting their mobile acts together in time for this year's holiday season. J.C. Penny threw its hat in the ring by launching what it said was the first non-grocery system that can read 2D barcode coupons presented on mobile phones. The new imaging scanners were deployed at J.C. Penny store POS terminals in 16 Houston area stores.

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Posted in CRM, E-Commerce, In-Store, IT Strategy/Industry, Mobile/Wireless/Contactless, Payment Systems, Premium Content
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