Offering A Precise Makeup Look Via An Imprecise E-Commerce Screen
Written by Evan SchumanAugust 25th, 2009
The very nature of a sale of makeup involves subtle shades of color differences, being mapped atop the widely varying contours of a customer's face and bathed in the light of the venue where the customer most wants that makeup to be seen. That's a tall order for a Web audience, where dozens of different kinds—and qualities—of computer screens are being used, set to an infinitely greater number of varying settings in an ever-growing number of browsers.
And yet, if any segment of retail was underutilizing the magic of interactive E-Commerce, it's the glossy side of facial retailing: makeup. Drugstore.com—and one unidentified pharmacy chain, although it's not one of the four largest—are about to try and address that. The retailers will encourage customers to upload photos of themselves and the system will then project what various makeups will look like on their skin, leveraging facial recognition software.
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