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Office Depot CIO: Consumers Today More Willing To Share Info, If The Benefits Are Right

Written by Evan Schuman
January 17th, 2008
Somewhere between the retailer's deep hunger for customer data and the consumer's reluctance to reveal more than is absolutely necessary is a compromise. But where to draw that line in the SAN? (Our apologies.)

Office Depot CIO Tim Toews isn't sure exactly where that line must be drawn, but he's confident it's moving more toward the data-sharing side, provided the consumer sees immediate, real and actionable incentives.

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Posted in CRM, E-Commerce, IT Strategy/Industry, Payment Systems, Premium Content
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