Papa John’s Orders A Web Pizza With Extra Webcam
Written by Evan SchumanMay 27th, 2009
We've recently been seeing a lot of retailers touting new Web functionality that turns out to be visually-arresting Flash animations but little actual E-Commerce functionality improvements. Lands' End's recent swimsuit site rolled out earlier this month was a classic example. They all tend to remind me of that wonderful IBM commercial from several years ago, where the programmer is showing flaming and spinning logos and the exec wants inventory and billing synchronization, which the programmer can't do.
But the rollout Tuesday (May 26) from the Papa Johns global chain of 3,404 pizzerias takes it one step farther. Yes, it's generally just glitz and icing, but it integrates webcams that will literally interact with pizza boxes.
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2 Comments | Read Papa John’s Orders A Web Pizza With Extra Webcam
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
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May 27th, 2009 at 8:34 am
It is amazing that so much money goes into getting people to a site and so little goes into being able to satisfy those people when the shop with you. While the Papa John’s really can’t impact last mile delivery any more, many other retailers can, but don’t. And what about the retail supply chains that still yield 8% out of stock scenarios and 16% when there are promotions going on.
It is easy to put a dancing mouse on a web site, but making all the back end stuff (like B2B and supply chain automation) function is hard work. And, of course, no one can showcase the results of well done B2B like you can a dancing mouse – unless of course you really care about showing your stakeholders higher margins and a better bottom (and probably top) line.
June 1st, 2009 at 4:38 pm
This is an example of a “WTF??” feature. PJ’s web ordering system is awful and I wish they would spend the time/effort on fixing that instead of listening to some interactive marketing schmuck.
I was a member of the IT team at PJs when the first site was launched. Little has changed since then. For PJ.com they need to catch up instead of innovate – if you want to call this webcam promotion innovative.