Radio Shack Tries Rebates That Focus On What The Customer Did Not Purchase
Written by Fred J. AunJune 24th, 2009
Radio Shack is launching a rebate experiment at the end of next month (July 27) that focuses on what the chain believes the consumers opted to not buy.
Consumers will go to the chain' site and use codes from their POS receipts to begin the process. "We have the demographic information and we've got the fact they bought, say, a cellphone and, more importantly, what we have is what they didn’t buy, such as a warranty or accessories."
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One Comment | Read Radio Shack Tries Rebates That Focus On What The Customer Did Not Purchase
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Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
Our Comment SPAM system is getting very aggressive these days and has been blocking legitimate comments. If you post a comment and don't see it appear within 2 hours or so, can you please send a heads-up to customer-service@storefrontbacktalk? Ideally, please include the time you posted the comment. That will allow us to try and hunt for it. Thanks! P.S. We're working on fixing the system, but we don't want to lose any valuable comments in the meantime.
-Ed
June 25th, 2009 at 1:19 pm
What a fascinating way to monetize rebates! The challenge was, and will be, to get consumers to go to the web, to the RS website, and actually go thru the process. Traditionally, less than 1% ever mail in their rebates; web response rates may be higher, depending on the amount of verification necessary.
The personalization of offers addresses one key need that loyal customers have — recognition. To succeed, this system must be integrated, tho, into the total customer experience seamlessly.