Comments on: Radio Shack Tries Rebates That Focus On What The Customer Did Not Purchase http://storefrontbacktalk.com/e-commerce/radio-shack-tries-rebates-that-focus-on-what-the-customer-did-not-purchase/ Techniques, Tools and Tirades about Retail Technology and E-Commerce Sun, 20 May 2012 01:49:40 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Mark Price http://storefrontbacktalk.com/e-commerce/radio-shack-tries-rebates-that-focus-on-what-the-customer-did-not-purchase/comment-page-1/#comment-62507 Mark Price Thu, 25 Jun 2009 17:19:15 +0000 http://www.storefrontbacktalk.com/?p=3258#comment-62507 What a fascinating way to monetize rebates! The challenge was, and will be, to get consumers to go to the web, to the RS website, and actually go thru the process. Traditionally, less than 1% ever mail in their rebates; web response rates may be higher, depending on the amount of verification necessary. The personalization of offers addresses one key need that loyal customers have -- recognition. To succeed, this system must be integrated, tho, into the total customer experience seamlessly. What a fascinating way to monetize rebates! The challenge was, and will be, to get consumers to go to the web, to the RS website, and actually go thru the process. Traditionally, less than 1% ever mail in their rebates; web response rates may be higher, depending on the amount of verification necessary.

The personalization of offers addresses one key need that loyal customers have — recognition. To succeed, this system must be integrated, tho, into the total customer experience seamlessly.

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