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Retailers Discover Differences In iPhone, BlackBerry Customers

Written by Evan Schuman
October 23rd, 2009
With so many retail sites embracing multiple mobile sites—one mobile site for Apple’s iPhone, one for Research In Motions’s BlackBerry, one for non-smartphones, etc.—in addition to dedicated phone applications, one of the new marketing capabilities will be to send different messages to users of specific phones. But, many have asked, what's the point? It's not like Palm Pre and BlackBerry users are their own demographic, such as high-income, young shopper or shoe fetishist. Or is it?

A Boston geolocation vendor argues that different phone brands absolutely are linked to very different purchasing patterns and preferences. For example: "BlackBerry users are more likely to compare gas prices online than other smartphone owners. Users of iPhones, meanwhile, are eight times more likely to search for Starbucks locations than users of other smartphones."

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Posted in CRM, E-Commerce, IT Strategy/Industry, Mobile/Wireless/Contactless, Payment Systems, Premium Content
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