Retailers Wrestling With How To Use Consumer-Generated Video
Written by Evan SchumanApril 18th, 2008
When North Face—a unit of the $7.2 billion VF Corp. and a major manufacturer of athletic gear and clothing—officials started looking at the tidal wave of consumer-generated Web videos being created, they saw consumer passion. It's the same kind of passion that exists in sports enthusiasts, which is who the retailer needs to reach.
Those North Face executives are far from alone. As retailers and consumer goods manufacturers have been watching—mesmerized—consumers watch more than 10 billion U.S. Web videos in February, they have tried to figure out ways to make it work for them.
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Is there really an improvement between a mag swipe and contactless tap if multi-factor authentication is required?
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